Amy Stevens

Innovative Marketing Director | Achieving $8M+ in Sales | Expert in Project Management

3137 E 4th Street, Long Beach, CA 90814 | (239) 595-1602

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PROFILE SUMMARY

 

Highly skilled Marketing Director with 8+ years of experience in project management, digital and traditional marketing, and effective communication. Proven track record of generating over $8 million in annual sales through strategic marketing campaigns. Adept at conceptualizing, designing, and managing email systems, resulting in revenue gains of over $550k. Expert in collaborating with other companies to organize successful events, leading to a 70% increase in sales. Developed a robust social media strategy that attracted over 10,000 followers and established a successful influencer program.​

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SKILLS HIGHLIGHTS

 

• E-commerce Website Management

• Team Building and Training

• Customer Engagement

• Market Analysis and Strategy

• Project and Photoshoot Management

• Digital and Print Marketing

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PROFESSIONAL EXPERIENCE

 

Marketing Director and Store GM – Shipist, (Feb 2022 - Present)

• Conceptualize and execute local and regional 360° campaigns to develop brand awareness, penetrate new markets, and achieve
  consistent year-over-year sales growth. Achieve a remarkable 34% increase in sales from 2022 to 2023.

• Develop and implement highly effective social media strategies, resulting in a substantial increase in followers and driving sales
  to surpass $200,000 within a four-month period in 2023.

• Establish and execute comprehensive strategies to organize, manage, and collaborate on successful events individually for each
  store. These initiatives lead to a significant 30% boost in sales for Shipist.

• Skillfully set and manage training programs and foster a positive company culture among employees, leading to the recruitment
  of six new hires company-wide and an impressive 67% retention rate.

• Successfully lead the launch of the Long Beach shop, demonstrating strong negotiation skills in securing the location. Oversee all
  aspects of store setup, including building upkeep, inventory management, and general store manager responsibilities.

 

Marketing Director – ABC Window Cleaning Supply, Long Beach, CA (March 2015 - Present)

• Spearhead strong project management, organization, and effective communication across digital and traditional channels,
  resulting in annual sales exceeding $8 million.

• Conceptualize, design, create, code, and write copy for an email system, including a bi-weekly newsletter, contributing to $550k
  in sales for 2023. Manage multiple email flows, attributing over $162k to one year's abandoned cart series alone, and implement
  supporting marketing for automatic emails to customers and franchises.

• Collaborate with professional companies, such as Petzl America, to organize successful events, including the High Rise Speed
  Suspension Contest, repeating franchise conventions, and the innovative Wash and Learn demo event. These initiatives lead to a
  remarkable 70% increase in sales over four years (2015-2019 vs. 2019-2023) for related products.

• Identify and implement photo shoots as a unique business differentiator, featuring high-quality photos on the website, online
  content, and print materials, creating engaging experiences for customers and vendors.

• Develop an intricate social media strategy that garners over 10,000 window cleaner followers on Instagram, Facebook, and
  YouTube. Establish a successful influencer program, engaging with more than 200 individuals since its inception, which
  continues to drive brand awareness and attract participants for photoshoots.

• Provide exceptional marketing support to franchises through curated content, email flow welcome series, website navigation,
  special product pages, franchise newsletter copy, and events, collectively contributing to $2 million in sales since Jan 2023.

• Spearhead back-end edits and creations for the e-commerce website, resulting in at least $2 million in annual sales. Responsibilities include crafting branded, SEO-appropriate product copy, implementing Searchspring software (attributing to 36%
  of online orders), and managing blog posts, among other website maintenance tasks.

• Successfully hire and train two exceptional marketing employees, with one currently on track for her fifth promotion and
  consistently surpassing standard email newsletter return on investments (ROIs).

 

 

 

EDUCATION

 

Bachelor of Fine Arts with a concentration in Graphic Design and Digital Media – University of North Florida (12/13/13)

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